The Solas Signal™

A 5-minute commercial diagnostic for recruitment founders who want a clearer picture of where their agency really sits.

This assessment reveals:

Your Solas Score™
Your commercial category
Early indicators of your pipeline resilience, defensibility and scalability
The biggest opportunity to strengthen revenue and reduce dependency risks

Click Next to begin.

Your responses are confidential and used only to generate your personalised Solas Signal™ assessment.
We do not share or publish your data. By continuing, you agree to be contacted with your results and relevant insights.

How clearly do you articulate what makes your agency commercially different from competitors? *

When a new client researches your agency online, how much trust do you earn before you speak to them? *

Very little, we have to explain our credibility

Some trust, but it varies by channel

A reasonable amount of trust, but not enough to influence BD

Strong trust, we look credible to most prospects

High trust, our online presence carries real authority

Does your online first impression position you as a top-tier agency immediately? *

No, it looks inconsistent or outdated

Some elements are strong, others aren’t

Good first impression, but could be sharper

Strong first impression, we look professional and credible

Top-tier, we look like one of the strongest agencies in our niche

How much does your founder’s presence support BD, credibility, and inbound? *

Not at all, founder is invisible to the market

Somewhat, but inconsistently

Moderately, founder helps but isn’t leveraged fully

Well, founder supports BD and credibility strongly

Significantly, founder presence actively drives inbound and trust

How dependent is your agency’s growth on you, the founder being active in BD or reputation? *

Heavily dependent: Growth stalls when founder steps back

Mostly dependent: Founder is still the main driver

Moderately dependent: Consultants contribute but founder is key

Low dependency: Founder supports growth but isn’t essential

Not dependent: Growth runs without founder involvement

How visible are you, the founder compared to leaders in similar recruitment niches? *

Not visible at all

Occasionally visible, but not consistently

Moderately visible, similar to competitors

Very visible, ahead of most competitors

Highly visible, clear industry authority

How predictable is your revenue without relying on existing consultants or the founder driving BD *

Not predictable at all, depends heavily on people

Somewhat predictable but relies on existing consultants

Predictable only when consultants are performing well

Mostly predictable, driven by brand/systems

Highly predictable, strong inbound, low dependency

How easily could a competing agency match or overtake your market presence? *

Very easily, we’re highly replaceable

Quite easily, competitors look similar

Somewhat, we stand out in a few areas

Not easily, we have strong differentiation

Very difficult, we have a defensible competitive advantage

How confident are you that your current systems, positioning and brand would support scale or a strong valuation if you exited? *

Not confident, would struggle to justify value

Low confidence, gaps in systems/positioning

Moderate confidence, some foundations exist

High confidence, reasonably well-positioned

Very high confidence, strong systems + valuation ready